Connecting you with the University of Missouri’s innovative research and creative activity

Articles Tagged with product reviews

There are no articles that matched your search criteria.

Audio and Video Tagged with product reviews

Marketing Mavericks

From an interview with Suraj Commuri, Assistant Professor, Marketing Department

“Marketing Mavericks”—people who exercise a new kind of power in the online world by influencing consumer behavior online. How people use this online information from specific purchasing websites (such as Amazon.com), where people post reviews of products and where other people read those reviews as part of their decision-making process. Research methods: using the internet to unobtrusively gather data about people’s real behavior, prior to more direct investigation by questionnaire or interview.