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Practical applications for understanding history: Weems’ recent work

From an interview with Robert Weems, Professor, History Department

“One of the scariest things I found in researching Desegregating the Dollar was that as early as the 1930s,” explains Weems, “corporate marketers figured out that black people had an especially acute case of status anxiety” because of their particular history of slavery. Weems’ current project reacts against the conspicuous consumption celebrated in the realm of hip-hop as “bling-bling.”