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From Plato to NATO

A visit with Marvin Overby, Professor, Political Science

By Jessica Huang
Published: - Topics: African American advertising LGBT political campaign nation building

Campaign Advertising

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Collaborating with a colleague from Hendrix College in Arkansas, Overby examined the difference between radio and television advertisements. Radio ads are often more radical than TV ads because the demographics listening to a particular station are usually more segmented, allowing for “niche marketing” and bearing “tremendous implications for the way democracy works.”