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Reading the Visual

A visit with Nancy M. West, Associate Professor, English Department

By LuAnne Roth
Published: - Topics: Kodak photography photographs camera memory

West’s first book, Kodak and the Lens of Nostalgia (2000)

Topics: Kodak photography

The fact that Nancy M. West finds herself focusing so heavily on the visual in her research and teaching may at first seem to be “a sort of a curious thing,” but for the associate professor of English this fascination for photographs, and especially snapshots, extends all the way back to a childhood devoid of photographs. Traveling to Rochester, New York, home of the George Eastman House, West spent a week digging through boxes of advertisements (both published and unpublished) and documents ranging in date from 1888 to 1932. Her research eventually resulted in Kodak and the Lens of Nostalgia (2000), an interdisciplinary study that examines the advertising campaigns of the Eastman Kodak Company and reveals certain key fascinations in late nineteenth-century and early twentieth-century American culture.