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Adapting to an Ever-Changing Digital Revolution

A visit with Esther Thorson, Professor, School of Journalism

By LuAnne Roth
Published: - Topics: media advertising journalism internet

Using the Internet to advertise

Topics: journalism advertising

Internet Advertising: Theory and Research, which Thorson co-edited with David W. Schumann (University of Tennessee) and now in its second edition, was the first book on Internet advertising. Its contributors are some of the most innovative scholars in the area of advertising and the Internet.