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Adapting to an Ever-Changing Digital Revolution

A visit with Esther Thorson, Professor, School of Journalism

By LuAnne Roth
Published: - Topics: media advertising journalism internet

Thorson’s research and the process of developing a model

Topics: research webinar

Finding a way to transform MU’s School of Journalism into a think tank for the news and advertising industry has been the main research goal for Esther Thorson, who serves as Professor, Associate Dean of Graduate Studies and Research, and Director of Research for the Reynolds Journalism Institute. Her first major effort, in collaboration with Margaret Duffy, was to address the news and advertising crisis caused by the “digital revolution,” reacting to the reality that newspaper and television audiences have been plummeting as consumers and advertisers alike are shifting toward the Internet and other new media technologies.