Connecting you with the University of Missouri’s innovative research and creative activity


Interpreting Purchasing Power

An interview with Suraj Commuri, Assistant Professor, Marketing Department

There are some people in the online world who prove to be more influential than others in terms of the information they provide to the public. For example, exclusive and time-sensitive price data or reviews of new products are the types of information that these third-party individuals seem motivated, even compelled, to offer to as many people as possible. Much to the initial annoyance of companies, such information bears importantly on influencing actual purchasing behavior.

New feature notifications via email

RSS Feeds

Feed-icon Subscribe to Articles
Feed-icon Subscribe to Audio Podcast
Feed-icon Subscribe to Video Podcast