While Mirae Kim was a graduate student in Pittsburgh, a conversation with a friend clarified her future research interests. As Kim describes it, her friend said “My mom always makes a donation every year to the Carnegie Museum, though she rarely visits it.” When Kim asked why, her friend answered, “Well, she is a Pittsburgher, and she feels like it’s just ‘our thing.’” Kim realized, “So, as a community member, she feels like she is obliged to make some gift every year; it’s just something that she has to do. And I just got so fascinated: why do people make [these gifts]? Why do they feel they need to do that?” It was a practice she had not seen growing up in South Korea or studying abroad in New Zealand. In the United States, however—particularly Pittsburgh, a city known for charitable giving—Kim was intrigued by patrons making small donations—under $100—to arts organizations. Moreover, arts organizations’ share of revenue from individual donors was huge: “It wasn’t just a small amount,” Kim emphasizes, “but often fifty percent or more of their revenue stream.” She wanted to learn more: why do people make these gifts? What is the role of small gifts? What kind of contribution does the nonprofit sector make to the community?